Users will soon have a fresh option that enables them to cut down on the amount of AI-created content appearing in their timelines. This step comes as the service revealed that it currently hosts over 1 billion AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a global rollout. This shift comes amid a surge in AI-generated material, fueled by recent AI video creators.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A significant portion of this output is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently illogical or surreal.
“We know from our community that many people appreciate content created using AI tools, from AI artwork to educational videos, and we want to provide users the ability to increase or decrease of that, according to their own choices,” said a platform representative.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its network tagged as made with AI. In total, in excess of 100 m videos are added to the service each day, making AI content a minor percentage of its overall inventory.
User Control Features
Users will be in a position to limit or boost the amount of AI content they see by accessing the content preference feature in the platform and selecting “AI-generated content”. Other topics that are already be modified under the filter encompass news, clothing, cosmetics, and movement.
AI Disclosure Rules
Its guidelines require content makers to tag lifelike AI-made content, and it prohibits harmful AI impersonations of public figures or crisis events. Any believable AI-generated clip that is not labeled can be taken down under its terms of service.
Additionally, the platform will now attach an AI-generated tag to content created with its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This measure is designed to help prevent users from trying to bypass the labeling process.
Educational Initiatives
The platform is additionally launching a $2m AI literacy fund for experts and institutions to develop learning resources about ethical AI use. This program will benefit charitable organizations dedicated to teaching computer science.
Content Safety Approach
TikTok has justified its safety measures, amid debate over proposals to cut jobs for numerous content moderators in the UK. The company is expected to eliminate a significant number of roles in its trust and safety department in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official clarified that people-led review would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content before it gets reviewed by humans. The platform announced a significant reduction in explicit and harmful content handled by human moderators over the past year due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
